Any idiot can sign up for a Facebook page. What makes yours so special?

1) Treat Status Updates Like Mini Stump Speeches

Would you talk about what you ate for lunch today in the middle of a stump speech? No? Well, then don’t do it in your status update. Striking a balance between professional and playful is not easy, but it is the key to getting your message noticed by your supporters. Don’t get cute, but don’t be a robot. And even though there isn’t a character limit, try to keep it short and sweet. I’d suggest using the Twitter 140 character rule. It’s a status update, not a campaign commercial.

Do this:

Not this:

2) Choose Your Profile Pic Carefully

Is there anything more boring than some old stiff in a tie. Loosen up. Got a great pic from a recent visit with your constituents, a candid shot of you on the campaign trail or something outdoorsy from a recent canoe trip? Use it! Sure you’re a politician, but this is Facebook. At least pretend to be human. Just make sure you can still recognize your face and don’t be afraid to change your profile pic regularly.

3) Feed The Beast

You should probably update your Facebook page from time to time. Yes. I have to say this. Facebook is not a website and you can’t just fill it with stuff and walk away. Don’t abandon your supporters. Not having the time to keep your page under control is no excuse. Your campaign is constantly generating new content, so make sure your Facebook page reflects this with regular updates.

This entry was posted on Thursday, December 17th, 2009 at 1:33 am. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.